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LEAD PROJECT

Vuong Yen

ROLE

Brand Designer

2023

SCOPE OF WORK

Branding, Logo

Joymama

Joymama is a homewear brand for children, bringing comfort and intimacy through gentle, minimalist designs. Inspired by the moments when mother and baby enjoy life together, designed with gentle pastel tones, the logotype is designed with round, simple, easy-to-read lines, and the JM symbol with soft, natural lines creates seamlessness and connection between mother and baby, bringing a feeling of warmth and security - just like the way Joymama cares for the baby through each outfit. With Joymama- Sharing joyous moments with kids.

​YEAR

vuongyen_logo jm.jpg
vuongyen_logo jm 2.jpg
vuongyen_joymama-01.jpg
vuongyen_joymama box mk.jpg
vuongyen_moc Jm.jpg
Vuongyen_Joymama paper.jpg
vuongyen_jm mockup.jpg
vuongyen_box 2 JM.jpg
vuongyen_bag JM.jpg
vuongyen_tag JM.jpg
vuongyen_Jm tag 1.jpg
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