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LEAD PROJECT
Vuong Yen
ROLE
Brand Designer
2023
SCOPE OF WORK
Branding, Logo
Joymama
Joymama is a homewear brand for children, bringing comfort and intimacy through gentle, minimalist designs. Inspired by the moments when mother and baby enjoy life together, designed with gentle pastel tones, the logotype is designed with round, simple, easy-to-read lines, and the JM symbol with soft, natural lines creates seamlessness and connection between mother and baby, bringing a feeling of warmth and security - just like the way Joymama cares for the baby through each outfit. With Joymama- Sharing joyous moments with kids.
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