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SCOPE OF WORK

Packaging

​Ofood – Hạt vàng sức khoẻ

Ofood introduces a new product with a new type of filling this year, focusing on the health of customers when using, after two years with two other cake lines. The idea for "Health Gold Seeds" was developed after the team brainstormed ideas together. Since each type of filling has unique qualities, I researched the places and countries where the nuts used to make the filling were produced in order to illustrate the packaging.

AGENCY

Direction

LEAD PROJECT

​Do Minh Tram

ROLE

Designer, illustrator

​YEAR

2019

vuongyen_ofood 01.jpeg
ofood_moodboard-01.jpg

The principal ingredients for moon cakes are made from wholesome nuts that are chosen from each region.

vuongyen_ofood sketch.jpg

Region-based orientation: To demonstrate the flavor of the cake box, preliminary designs are produced where the fillings are chosen.

vuongyen_ofood packaging 1.jpg
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vuongyen_ofood packaging 7.jpg
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vuongyen_ofood banner.jpg
vuongyen_ofood 02.jpeg
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